AI Core

Welcome to AI Core, Level 1 of our four-level AI Skills Journey for CCMS & Marketing. This journey introduces the fundamentals of artificial intelligence and generative AI, setting a foundation for confident and responsible use at work. You’ll explore key concepts and terminology, understand how Gen AI is already transforming marketing and content creation, and discover its role in areas like translation, localisation, customer experience, and data analysis. AI Core will also help you navigate the ethical considerations, risks, and limitations of AI, while introducing you to Canon’s internal guidelines and governance. You’ll learn how to work within our AI guardrails and identify practical opportunities to improve efficiency and outcomes in your role. Once you've completed this journey, you're ready to move on to Level 2 – AI More, where you’ll apply what you’ve learned through hands-on techniques and real-world marketing use cases. You can also explore the full programme overview below to see how your AI learning journey evolves from foundation to full integration.