AI Core

This journey aims to: • Explain the fundamental terminology and concepts of AI and generative AI. • Recognise the applications of generative AI in marketing, content creation, translation, localisation, data analysis and customer experience. • Recognise ethical considerations, risks, and limitations of AI and generative AI. • Establish AI guardrails and governance. • Explain main principles of Canon EMEA AI Internal Use and Marketing Guideline. • Identify opportunities for efficiency and enhanced outcomes and understand business benefits.